Shelly Lefkoe

Instill in your child the positive beliefs that lead to a happy, fulfilled adulthood
Shelly Lefkoe

What do your children believe about themselves?

This is possibly the most important question a parent can ask. Because what your children believe determines what they grow up to become.

I learned this the hard way, as most of us do.

Parenting That Empowers

Raise Your Kids To Become Confident, Capable Adults

Right now, you have the power to ensure that your child has a happy, vibrant life—for the rest of his or her life. This program will teach you how to use everyday moments as opportunities to develop an unshakable connection with your children while instilling in them the positive beliefs that will serve them a lifetime.


I grew up internalizing all sorts of negative beliefs from my parents, and I never knew how these beliefs were keeping me from moving forward in my life—until I met my beloved husband Morty.

During our marriage, he created a process that quickly and permanently eliminates the beliefs that cause all our unwanted patterns. Thousands of people found freedom from their limited thinking as a result of this method.

When I did it myself, I had what I call my Martin Luther King Jr. moment: “Free at last!”

His work transformed me so much that I made it my own life’s mission. In working with other people, I saw the pain and challenges they were experiencing as a result of the beliefs they’d grown up with.

Many of us internalized beliefs such as “I’m not good enough,” I’m not capable,” and “I’m not worthy of being loved”—and it’s these very beliefs that cause us to repeat negative patterns in our lives, such as career frustration, relationship challenges, and even addictions.

And these beliefs were formed from the parenting we received—even if we had loving parents who were well meaning.

That’s when I realized that if we could change the way we parent, we could change the world.

I’m passionate about inspiring and empowering people to be the best parents they can be, so that their kids can experience joyful, successful lives—both as children and adults.

I want to help raise a generation of kids who feel they could make a difference. Could contribute to society. Could make the world a better place.

To that end, I’ll teach you how to use the everyday moments of parenting to nurture the positive believes that lead to high self-esteem, self-motivation, and purpose—all of which lead your children to become capable, confident, happy adults.

I want to empower you so your kids can be, do, and have everything they can be, do, and have in their lives.

In doing so, you’ll discover your own freedom—by letting go of your own outdated beliefs that are keeping you from stepping into your full potential.


Shelly Lefkoe

Professional Credentials

Professional Credentials

  • Co-founder and President of the Lefkoe Institute, which has enabled over 150,000 people to stop a wide variety of undesirable emotional and behavioral patterns
  • Co-author of Chicken Soup for the Soul Guide to Effective Parenting
  • Keynote speaker and workshop leader to many parenting and teachers groups
  • The Lefkoe Method has been featured in The New York Times, NBC, ABC, FOX, and The Huffington Post
  • Voted Member of the Year at the Marin Association of Female Executives

Popular Articles by Shelly Lefkoe

Article 1

On Your Phone And Your Kid Wants You? Don’t Do This

A seemingly casual remark you say today can stay with your child for the rest of his life. Here’s how to make sure you’re setting your child up to grow into a self-assured adult.

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Article 2

How To Help Your Children Grow Up To Be Confident, Capable Adults

How can you give your children the kind of advantages that will ensure they grow up to be happy, confident, and capable adults? It starts with changing this ONE belief:

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Article 3

What To Do If Your Kid’s Behavior Embarrasses You

Your teen wants to shave their head. Your child wants to go to school in their PJs. What to do and say when your kid’s behavior is embarrassing, so you don’t hurt their self-worth and authenticity.

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Article 4

Coping Skills You Don’t Want To Teach Your Children

Are your unhealthy habits, anxiety, and people-pleasing the result of how your parents interacted with you as a child? Here’s the truth behind why we resort to “coping mechanisms” as adults and how you can raise your children not to need them.

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